Just like our brand, our inspiration comes from a pure, natural place. Motherhood made founder Deepshikha Deshmukh think deeply about the components that went into skincare products for children. Upon discovering that most so-called ‘natural’ products use unnecessary, synthetic ingredients, she decided that there’s a lot more to be done. Her in-depth research and consultation with a host of experts including Ayurvedic specialists, naturopaths and doctors, combined with family skin-nutrition secrets, proved that botanicals offer unique skin benefits.

She studied one of the most ancient traditions practised in India that stresses on the safe and holistic properties of herbal extracts, fruit extracts and essential oils for healthy skin – Ayurveda. Ayurvedic literature, dating back thousands of years outlines the benefits of over 700 plants and herbs that help in enhancement and maintenance of skin health.

This is why plant extracts, nourishing oils and natural butters are at the heart of our formulations.

Our journey to find the best botanical ingredients has taken us far and wide – from local farms to scientific laboratories. This has helped us bring together the very best in natural skincare.

And looking for the best ingredients is just the beginning. We take the time to ensure that every detail – right from our products to efficacy and packaging makes the process of providing ‘innocent skin nutrition’ a rewarding one.

“What drives me every day is the fact that everyone everywhere can be assured that what they’re using is gentle, kind and good – for young, delicate skin and for mother earth."